Abacus Expands Asian Footprint With Siem Reap And Bangkok Airways

Singapore 31 July 2007: Abacus International, Asia-Pacific’s leading travel facilitator, announced today a new partnership to distribute fares for regional airline Bangkok Airways (PG) and Cambodia’s largest domestic carrier, Siem Reap Airways (FT). In addition, all Abacus-connected travel agents and wholesalers will be able to enjoy greater convenience and efficiency for FT bookings from 1 August 2007 when the airline’s fares are made available on the Abacus FareX system.Mr. Kenneth Low, Vice President, South Asia, Abacus International, said, “Abacus is pleased to partner with Bangkok Airways and its sister carrier Siem Reap Airways to power their growth within Asia’s dynamic travel industry. Besides extending their market reach to over 15,000 travel agency locations in the region, the easy availability of FT’s latest fares on our FareX solution will certainly facilitate travel agent bookings and in turn catalyse the airline’s expansion”, said Mr Low. The Abacus FareX solution is a powerful tool for airlines and travel agents to seamlessly create, maintain and distribute up-to-date fare information. With Abacus FareX, travel agents now have easy access to airlines’ latest fares without the need for sieving through numerous fare sheets from different airlines. Mr Suphit Riensavapak, Marketing and Distrbution Director of Bangkok Airways, said, “Abacus was a natural choice to help us distribute our product, as they provide the best reach in the region at the best value. With their suite of effective booking tools such as Abacus FareX, we are confident that this partnership places our airlines in good stead to tap the robust growth of Asia’s travel industry.“Launched in 1986 as Thailand’s first privately-owned airline, Bangkok Airways now markets itself as “Asia’s Boutique Airline”, flying to 20 destinations in eight countries. In 1998, the airline launched Siem Reap Airways, which has since grown to be Cambodia’s largest airline, with operations to 12 destinations in the region. Mr Peter Wiesner, Vice President Marketing at Bangkok Airways, said, “As one of our key priorities is to develop a sustainable and efficient distribution model to support the growth of our networks. Partnering with Abacus gives us the best of both worlds as it allows us to penetrate hard-to-reach markets, build our relationships with travel agents and ultimately enhance our competitiveness.”With its fares on the Abacus FareX system, FT joins the likes of major Asian carriers such as Singapore Airlines, Cathay Pacific and China Airlines to distribute to Abacus’ 15,000 travel agency locations in 24 markets throughout the region.

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