Scandinavian Airlines (SAS) launched SAS.mobi, a mobile version of the airline’s website. (4/23/2007)The site offers a host of features, including check-in, time tables, flight status and EuroBonus, the SAS frequent flyer programme. “SAS.mobi is another way for us to communicate with our passengers,” said Morgan Svensson, Manager IT Solutions, SAS Business Opportunities. “We understand that business and leisure travelers need access to the most up-to-date information while they’re on the go. At SAS.mobi, passengers can check on timetables and promotional offers as well as get updates on flight status, news and weather around the world,” said Svensson. The SAS.mobi site was created by Swedish mobile portal developers, Adimo. “Since travelers by definition are mobile, the SAS mobile portal is a perfect communication channel for the airline. The flexibility of the .mobi-compliant Adimo development platform allows us to quickly and easily create and develop compelling content for the mobile Internet,” said Anna Caracolias, CEO, Adimo.
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