Up Close and Personal: Abacus ClientBase

Thursday, 13 December 2007: Everyone enjoys feeling special and for a customer that sensation can be a major factor in loyalty to a business. Travel Agents know that the sporadic nature of travel makes it challenging to build strong customer relationships but an understanding of what makes them ‘tick’ is vital information.“We have the solution that means travel agents can treat every customer, even the newest ones, like an old friend,” says Abacus International’s Vice President for Agency Marketing, Brett Henry.Abacus ClientBase is Asia’s first Client Relationship Management (CRM) tool. It was designed by the trade for the trade and is the leading CRM system to assist travel agents to generate customer loyalty and manage customer relationships.Arming travel agents with the tools to develop closer relationships with their clients, Abacus ClientBase also helps travel agents to get more value from those relationships one formed.By enabling the easy recording and recall of information about individuals Abacus ClientBase allows a travel agent to congratulate a client on their birthday or anniversary, remind them when their passport is due, even let them know when there is a deal on fares to their dream destination.“Every client is an individual with unique needs, wants and tastes and Abacus ClientBase recognises this, allowing for complete personalisation of travel agents’ interaction with customers,” says Brett Henry.With Abacus ClientBase the travel agent is able to position themselves at their client’s right hand, becoming an irreplaceable part of every travel transaction. The loyalty this generates and the value to customers is not easily replaced by low prices.With Abacus ClientBase agents are able to track customers’ habits, getting a clearer understanding of taste and preferences. This creates the possibility for personalised marketing campaigns with greater value to individual customers. Abacus ClientBase also allows travel agents to track the success of each campaign with easily created reports showing the effectiveness of a marketing campaign.“At Abacus we know first-hand the value of knowing your customers,” says Brett Henry. “Abacus ClientBase give travel agents the power to nurture lasting relationships with customers and turn those relationships into future business opportunities.”

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