Abacus launches Abacus ClientBase in Philippines

Wednesday, 24 October 2007: From 23 October 2007, Abacus ClientBase - Asia’s first specialist solution that assists travel agents to nurture customer loyalty, manage customer relationships, and increase profitability will be launching in Philippines. Over 100 travel agents are invited to the release events in Cebu and Manila. Travel agents in Philippines will be amongst the first to preview this proven and industry acclaimed CRM application that is fashioned for travel agency’s need. At the launch, travel agents are able to experience the extensive customer management capabilities of the solution and better understand their customers’ preferences, segment customer base, and execute marketing activities that produce dramatically improved results. Abacus Philippines will also be showcasing a one-stop online portal Abacus VirtuallyThere for mobile services, which delivers real-time, personalised itinerary and travel information to travellers at any time, anywhere.

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