First Choice to offer "hassle-free" online experience with Empirix's software

First Choice has chosen Empirix Inc.’s software to ensure its customer-facing e-commerce transactions operate flawlessly. (9/4/2007)First Choice, the Mainstream Sector of First Choice Holidays PLC, will use Empirix’s e-TEST software suite and is focusing on offering hassle-free online experience when users browse and interact with the site. Alun Williams, Head of e-commerce, First Choice said, “Increasingly the web is playing a critical role as a sales channel in the travel industry. We rapidly develop new functionality for our site and have bought into the Empirix product to facilitate efficient regression testing. The technical complexity of the site requires intensive QA at each release; Empirix automates this for us, enabling us to be more agile in improving the online user experience.” Empirix will also provide a structured approach to the testing process integrating the management, planning, execution and reporting. This process will ensure that we identify bottlenecks and issues prior to release, before they cause an obvious problem to the person using the First Choice website.

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