Moresand chooses GoQuo for online and dynamic packaging enhancement

Online technology specialist GoQuo Ltd is to develop online booking and dynamic packaging capabilities in a three-phase project for four operating companies of travel group Moresand Ltd. (3/29/2007) London-based Moresand Ltd employs 50 staff across its individual branded travel agencies: Moresand Holidays (specialising in the Caribbean, Middle East and Asia), Crystal Travel (flight only), Sam Travel & Tours (Indian sub-continent specialist), Air Travel Guide (trade only flight consolidator business), and Relaxx Travel (business travel). In the first project phase, GoQuo will design, customise and implement its GQAgent flight booking solution to support Air Travel Guide’s online sale of published, net and CAT 35 fares for over 75 airlines to several thousand UK leisure and business travel agents. The second phase of the GoQuo project will bring all the benefits of dynamic packaging to the retail web sites of Moresand Holidays and Crystal Travel, enabling their consumer customers to make real-time, secure online booking of flights, hotels, car rental and a growing range of other travel products and services. The third phase for corporate travel agency Relaxx Travel will focus on developing a white label online business booking solution that can be individually branded for the agency’s corporate customers. Moresand Ltd director John Kalia said: “Essentially, we’ll be providing a very user-friendly online booking facility for agents, plus a web interface for our busy call centre, that lets them access, book and mark up net fares. For example, once a booking is made from flight inventory held on GoQuo’s database, GoQuo will process it, confirm availability, and also offer price and location options for different fares to maximise choice and value. It’s all about making the most of our resources and squeezing more value out of the business.” According to Kalia, the GoQuo project should add a minimum 10 percent in additional revenues by bringing all the benefits of online travel services to the heart of Moresand’s diverse travel interests. “Whatever the channel – public and trade website, call centre or online corporate – we see big benefits in implementing GoQuo’s solutions which will grow with our business,” he said.

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