SAS launches new online distribution platform

Scandinavian Airlines (SAS) has deployed a new strategic distribution platform for online reservations implemented by Datalex. (4/18/2007)According to SAS, the new platform will drive distribution cost savings, competitive advantage and a more rewarding online experience for travellers. Datalex, a global provider of travel distribution software and solutions, will also provide a robust and secure hosting services environment for the SAS online reservations channels going forward. The Datalex solution “gives SAS flexibility, choice and control and offers our customers a rewarding online experience,” said Eva-Karin Dahl, Vice President Sales and Distribution of SAS. “The new solution will reduce distribution costs and help drive sales for SAS. Central to our selection of TDP was Datalex’s strong commitment to the solution, extensive travel domain expertise and return on investment achieved for other airlines,” said Eva-Karin Dahl. “The new solution was built in partnership with SAS upon the Datalex Travel Distribution Platform (TDP) as a strategic, scaleable and extensible platform for the future of SAS distribution. The business goal was to achieve maximum distribution cost savings, competitive advantage and a more rewarding online experience for its customers online,” stated an official release. “The TDP online reservations solution integrates with new and existing SAS business systems and TDP fares management permits SAS to efficiently manage the storing, pricing, retrieval and validation of its fares. This will enable SAS to offer advanced calendar shopping functions and to introduce new ‘fare family’ branding and pricing.” Rolled out to 32 online sites, the new solution overcomes constraints of the legacy distribution environment by providing all SAS companies, (SAS Braathens, SAS Sweden, SAS Denmark & SAS International) with control of their respective online consumer experience, adapting different sales promotions and campaigns and adapting the consumer experience to regional market needs, from one common platform.

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