Hoteliers will have to accept rate cuts
- 2008-10-29
- 来源：快捷航空
- 点击量:15
| 文章摘要：SINGAPORELeadingAsianhotelierstriednottomentionthedreadedRDwordsratedumpingatITBAsia.Butmostagreedth... |
SINGAPORE Leading Asian hoteliers tried not to mention the dreaded RD words rate dumping at ITB Asia.
But most agreed there would be pressure on rates next year, especially in the meetings market.
Miguel Ko, president Starwood Asia/Pacific, said it wouldnt necessarily be the big boys who emerged from the global meltdown in the best shape.
I expect the cards to be re-shuffled. Some companies will come out stronger, some weaker. Ko expected consolidation of hotel groups, leaving six or seven big players.
Ko said it was important to retain rate integrity during a downturn and Starwood would not be the first drop rates.
Michael Issenberg, chairman of Accor Asia/Pacific said there would be rate decreases, especially in markets where we need to stimulate demand.
And when we go out to quote for conferences, yes, I expect room rates to drop.
Also, if you are a banker, and suddenly your owner is a government, there is a perception out there that you will need to be more prudent, less showy.
Ko said that in the luxury sector, 60% of guests had their bills paid by someone else. If Microsoft or Morgan Stanley is paying your bill, you will be very circumspect how you spend their money.
Singapore boutique hotelier Loh Lik Peng said rather than drop rates he would look at throwing in free extras such as a spa or meal vouchers that way we keep our rates by adding value.
本文链接地址：http://www.kuaijieair.com/news/show-10830.html
But most agreed there would be pressure on rates next year, especially in the meetings market.
Miguel Ko, president Starwood Asia/Pacific, said it wouldnt necessarily be the big boys who emerged from the global meltdown in the best shape.
I expect the cards to be re-shuffled. Some companies will come out stronger, some weaker. Ko expected consolidation of hotel groups, leaving six or seven big players.
Ko said it was important to retain rate integrity during a downturn and Starwood would not be the first drop rates.
Michael Issenberg, chairman of Accor Asia/Pacific said there would be rate decreases, especially in markets where we need to stimulate demand.
And when we go out to quote for conferences, yes, I expect room rates to drop.
Also, if you are a banker, and suddenly your owner is a government, there is a perception out there that you will need to be more prudent, less showy.
Ko said that in the luxury sector, 60% of guests had their bills paid by someone else. If Microsoft or Morgan Stanley is paying your bill, you will be very circumspect how you spend their money.
Singapore boutique hotelier Loh Lik Peng said rather than drop rates he would look at throwing in free extras such as a spa or meal vouchers that way we keep our rates by adding value.
本文链接地址：http://www.kuaijieair.com/news/show-10830.html
